Rich Call Data (RCD) lets your enterprise customers show a verified brand name, logo, and reason for the call on the callee's handset — cryptographically bound to STIR/SHAKEN attestation.
Branded calling — also called Rich Call Data (RCD) or Verified Caller ID — is the industry response to the collapse of consumer answer rates. When a call is signed with an A-level STIR/SHAKEN attestation, the originating carrier can attach a signed RCD payload containing the enterprise's display name, logo URL, and the reason for the call. Terminating carriers verify the signature and render the branded identity on the handset.
For enterprises, RCD raises answer rates dramatically. For originating carriers, it's a premium service layered on top of the compliance stack you already need to run.
Enterprises see 40–70% lifts when calls display a verified brand identity instead of an unknown number.
RCD only works on A-attested calls, so your KYC and STIR/SHAKEN posture directly determines whether you can offer it.
Branded calling is a new SKU carriers can sell to enterprise customers on top of standard SIP trunking.
Branded calling requires clean origination hygiene. SipShield verifies each caller's KYC, signs the call with the correct attestation level, attaches the enterprise-signed RCD payload, and monitors delivery so you know the branded identity actually rendered on the terminating handset.