Call Authentication
Displaying a verified business name, logo, and call reason on the called party's handset instead of a bare phone number.
Branded calling builds on top of STIR/SHAKEN. Once a call is authenticated, enriched display data can be delivered either through Rich Call Data carried in the PASSporT or through carrier and handset-side branded calling programs.
Only calls with strong attestation and a vetted business identity qualify, which makes branded calling both a call-completion product and an incentive to clean up authentication.
Branded display materially lifts answer rates for legitimate enterprise traffic, which is a revenue argument for the authentication investment you already have to make.
Verified display information — business name, logo, and call reason — carried inside a signed PASSporT so it cannot be forged in transit.
The legacy caller-name lookup system in which the terminating carrier queries a database to find a name associated with the calling number.
The FCC-mandated framework that cryptographically signs calling numbers so terminating carriers can verify the caller ID was not spoofed.
Analytics-driven tags such as 'Scam Likely' or 'Spam Risk' that terminating carriers and handsets apply to inbound calls.
SipShield scores live SIP traffic with patented AI so the controls behind this term run automatically — and leave the audit trail regulators expect.